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When you’re looking to increase your website’s visibility, search engine optimization has to be a priority. You don’t want to make any major mistakes with your SEO strategy. This is why it’s important to know what’s on your site and how it’s ranking in the search engines. Watch out for these three common SEO mistakes:

Not Having Unique Content

You need to focus on the content that goes on your website. Although another website may have a great article, you can’t copy it word for word. It’s known as duplicate content and can severely hurt your rankings in the search engines. Additionally, content is critical to SEO because it allows you to stand out. When you have something unique to say, the search engines are more likely to show your content first in their results.

Choosing keywords to focus on is also important. As you create more unique content and answer commonly asked questions, your content may even appear in the featured snippets of Google, allowing your website to get significantly more traffic.

Not Optimizing for Phone Use

Accessing sites through mobile devices is becoming more common and the number of people doing so is rapidly growing. Customers may interact with your website using their iPhone or Android. If you don’t have mobile optimization in place, it can make it difficult for them to navigate your site. As such, they’ll hit the back button and give their business to your competition.

With more people using mobile devices, voice search is also gaining in popularity. This means that you will want to adjust your keyword phrases to sound more natural. When keywords are more conversational, there’s a better chance that they will get an exact match in the search engines.

Not Utilizing Backlinks

Understanding why backlinks matter can be the difference between ranking well and not. Backlinks are links to your website found on other web domains. These can be obtained as a result of doing guest blog posts for higher-ranking blogs, asking people to share your content, and even sharing your content on social media platforms. Backlinks show that you’re an authority within your industry, which tells the search engines to add more weight to your website.

In the end, it’s important to conduct an SEO audit of your website. It will allow you to see if you’re making SEO mistakes. From there, you can learn how to improve your site’s search engine optimization for better visibility and traffic.

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