More and more people are trying out the benefits of shopping online and finding that they really like it. This is a great way for your business to reach more customers, but at the same time it can be more difficult to build brand loyalty. It’s much easier for shoppers to compare prices and products online than it is in store. To retain your customers, you still need to find ways to connect with them. Here are three ways that you can do that.

Reach Out on Social Media

Social media is growing in numbers and power. If you want to have success as a business online, you need to be on social media. At a bare minimum, you need to have a Facebook, Instagram, and Twitter.

Social media is a great way to connect with your business audience and learn about them. As you post, you can see what things your audience likes and dislikes. Cater to their preferences. A great way to build a social media following is to use social media contests. For a like, comment, follow, or share, you can give people entries into giveaways. These things can quickly go viral and really help your business out. Just don’t make the mistake of only posting advertisements for products. Nobody likes ads.

Ask for Feedback

Customers want to know that they are heard. They want to feel like they make an impact on your business. One of the best ways to do that is to ask for reviews and feedback. There are several benefits of customer ratings and reviews. Items with good ratings are more trusted by future customers. Even a bad rating can be turned into a positive thing. To do that, you need to respond to the bad review and offer help. If future customers can see that you took care of past problems, they will feel confident that they can trust you with their business.

Chat Support

One of the most important principles of ecommerce is that you need to keep the buying process streamlined. You don’t want to throw any interruptions into the buying process. This increases the likelihood that your customers are going to leave your site. However, you also don’t want to leave your customers entirely unattended. A great solution is to use chat support. This is a great way for you to have a human connection with shoppers without getting in their way. Just make sure that you have enough people available to answer messages. Your customers won’t want to be kept waiting.

The golden rule of business is to know what your customers need and supply it for them. Don’t fall into the trap of thinking you know what they need. You can easily head in the wrong direction. Instead, do whatever it takes to stay connected to your customers so that you can understand them.

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