As a business owner, you may think that since you’ve made sure that your website is well laid out, informative and interactive, that’s all you need to do. You may also think that Google’s sole purpose is to provide people with a place to find you without any more effort from you. If you do, you’re missing out on some powerful, free tools that Google offers. These tools not only boost your business profile, but they can also attract new clients and keep your existing clientele coming back for more.
Show Up in Google Searches
At first glance, Google My Business, formerly known as Google Places, might seem a mere generic search engine listing tool. However, just as an eye-catching window display attracts people into a brick-and-mortar shop, a Google My Business listing can attract those seeking your particular services. Immediately, they will be able to see your physical address, phone number, web address, and a brief description of your business offerings. Because of the algorithms that Google My Business has in place, a business that takes advantage of it can go much higher in searches, including being on the coveted first page of search listings, than a business that depends solely on people finding its website as an online marketing strategy.
Get on the Map (Literally)
If your business is already established, the chances are good that Google My Business already has it in its directory and can display it in Google Maps — all you’ll need to do is claim and confirm your location, updating the data as necessary. If it doesn’t show up in a search, it’s a simple process to create a listing. Google will prompt you to add your business name and contact information to the physical address. You won’t stop there, though. A drop-down menu within the listing will prompt you for a specific categorization. If your business specializes in family law, for example, that’s what should be added as the main category. A more general grouping like “law firm” can go in the secondary categories — Google My Business allows up to five of these so that you can tailor them to your specific needs. Refining these categories is another tool to boost your search engine profile and to ensure that future clients are directly seeking your firm when they look online.
Display Reviews for the World to See
So, a possible client has found your business on the very first page of their search. Your Google My Business entry meets all their criteria. However, after some poking around they decide to go with one of your competitors because that business has posted positive reviews from its clients and you don’t have any. A majority of consumers trust an online review as much as a personal recommendation, so it’s in your best interest to pursue reviews. Fortunately, Google My Business makes it very easy for your clients to leave reviews that will appear along with your business basics.
Don’t just ask for a Google review — encourage your clients to give honest and specific feedback. These reviews help you improve your service and future client experiences as well as perform better in attracting leads. Additionally, Google My Business permits you to interact with reviews, whether it involves thanking satisfied clients for their patronage or showing you’re willing to work to right wrongs.
In the competitive field of business ownership, small businesses should take all available opportunities to raise their profiles and attract promising clients. Google My Business leaves you free to focus on the company while it brings you the clientele you seek. And for more peace of mind, talk to CQ Designs!
To get started on Google My Business just click here for the GMB Site